Where to start
New here? Start with Start here, then what link building is — or browse all guides.
A note from Sophie
I write about links the way I actually work.
Linkscope is my blog — not an agency site. I explain why tactics work, name the trade-offs, and skip the pitch-deck advice.
By Sophie de VriesIndependent SEO consultant · AmsterdamPersonal blog · 2026Topic hubs
Start here
What links are, why they still matter, and how I think about the basics.
Methods I use
Hands-on link tactics — what I actually run, scale, or skip.
Outreach & PR
Emails, pitches, guest posts, HARO, digital PR — with skepticism built in.
How I judge links
Metrics, audits, profiles, relevance — what I trust and what I ignore.
Buying & hiring
Agencies, marketplaces, pricing — transparent, never salesy.
Tools I rely on
Software I open weekly — compared on usefulness, not feature lists.
By niche
How the same craft changes in SaaS, ecommerce, local, healthcare, etc.
Risk & hats
Grey zones, black hat, disavow, bad links — when I walk away.
Browse by topic
Eight hubs — start, methods, outreach, judgment, market, tools, verticals, risk.
Start hereWhat links are, why they still matter, and how Sophie thinks about the basics.
- Benefits of Link Building
- Contextual Link Building
- Directory Link Building
- Dofollow vs Nofollow
- Earn Gov Backlinks
- Editorial Links
- Forum Backlinks
- Google AI Overviews
26 guides
Open hub →Methods I useHands-on link tactics — what she actually runs, scales, or skips.
- Advanced Link Building Tactics
- AI Search Link Building
- AI SEO
- Brand Mentions
- Broken Link Building
- Chatgpt AI Link Building
- Crowdfunding Link Building
- Generative Engine Optimization
29 guides
Open hub →Outreach & PREmails, pitches, guest posts, HARO, digital PR — with skepticism built in.
- Digital PR Links
- Guest Posting Sites
- Guest Posts
- Guestographics
- Haro Link Building
- Link Acquisition
- Link Building Outreach
- Link Building Plan
9 guides
Open hub →How I judge linksMetrics, audits, profiles, relevance — what she trusts and what she ignores.
- Backlink Audit
- Backlink Monitoring
- Backlink Profile
- Best Link Building Slack Communities
- Competitor Backlinks
- High Quality Backlinks
- Link Building Campaign
- Link Building Challenges
10 guides
Open hub →Buying & hiringAgencies, marketplaces, pricing — transparent, never salesy.
- Blogger Outreach Services
- Buy Backlinks
- Guest Posting Services
- Hire Freelance Link Builders
- Link Building Budget
- Link Building Courses
- Link Building Experts
- Link Building Pricing
14 guides
Open hub →Tools I rely onSoftware she opens weekly — compared on usefulness, not feature lists.
- Ahrefs vs Moz
- Backlink Analysis
- Backlink Management
- Backlinks Indexing
- Best Backlink Checker
- Check Website Rank on Google
- DA vs DR SEO Metrics
- Domain Authority Checkers
12 guides
Open hub →